Social Media Marketing
At Lamas Media, we see Social Media as more than just a networking tool. If used correctly, it can truly be the ultimate marketing “multi-tool.”
We incorporate four very important aspects into every Social Media Marketing campaign we execute:
I. Financial: The Financial Perspective measures Social Media’s impact on direct sales. Have direct sales increased?
II. Risk Management: The Risk Management Perspective is ROI you cannot measure (but can estimate.) Will the increased Social Media exposure aid in preventing and/or resolving PR challenges?
III. Digital: The Digital Perspective measures the value of your Virtual Real Estate (VRE.) Has the Social Media campaign increased the overall online presence, resulting in more valuable VRE?
IV. Brand Perspective: The Brand Perspective is the impact social media has on your brand. Is the exposure and perception better as a result of the campaign?
With that being said, we are extremely aware of not only the direct sales perspective of a well-implemented Social Media Marketing campaign, but also the indirect sales and benefits.
As a business owner it’s very simple: We increase your Social Media presence and we use it to make you more money!